Today we’re launching a new logo, as part of the ongoing evolution of our brand. We have altered our logo to reflect who we are today and to symbolise our dynamic future.
Our new logo represents the relationship between the three core elements of our business – individual, apparel and aspirations. It represents the very idea of STR being the bridge that connects communities, purpose and progress – where a STR is born every weekend in our gear. We are a committed team mate. An excited fan. A passionate coach.
Our hero line “A STR in the Making™” encapsulates not only what we do but how we do it. We build garments that enable all athletes to feel like a pro in their chosen sport. The players who use our garments are stars in the making. The elite performance of our apparel is due to our ability to build leading technology into every garment we make at a price that’s affordable for all grass roots teams.
Over the next few months, you’ll see all the other visuals around S-Trend aligning around this new direction: on the website, in advertising, and, in some places, in the product.