
Today we’re launching a new logo, as part of the ongoing evolution of our brand. We have altered our logo to reflect who we are today and to symbolise our dynamic future.
Our new logo represents the relationship between the three core elements of our business – individual, apparel and aspirations. It represents the very idea of STR being the bridge that connects communities, purpose and progress – where a STR is born every weekend in our gear. We are a committed team mate. An excited fan. A passionate coach.
